A “new instance of Chrome has popped up” simply means there is another copy of Chrome running. The color scheme has changed to gray, suggesting you have gone into stealth mode. Enable Incognito Modeġ.In Google Chrome, click the Chrome settings icon ≡ at the top right, and then select New incognito window.Ģ.Now, a new instance of Chrome has popped up.
With icognito mode, this cookie hiatus is only for that individual browser sesssion. Note: If you choose to erase all cookies, then you will have to log in to your email (and The Washington Post subscription) every time you opened the browser. The steps below explain how to use incognito mode with Google Chrome version 39 and also how to achieve the same results by setting your browser to erase all cookies every time you close the browser. Mashable is free, so cookies are not required. Also, if Mashable required you to subscribe in order to read it, as The Washington Post does, then it would set a cookie in your browser after you have logged in, marking you as a subscriber. Without cookies, Gmail would have to ask you to login for every single email message you read. However, sites like Gmail need cookies because they use those to keep track of who you are. Some websites, such as, do not need cookies since they just show you a page of text and do not need to pass data about you from one page to the next in order for the pages to work. With incognito mode, Google states: “You don’t leave browsing history and cookies on your computer, but you can still see your existing history, bookmarks, passwords, Autofill data, and other Chrome settings.”Īlmost every website needs to use cookies because they use these to pass data from one page to another. However, since it erases cookies when you close the Incognito Mode window, advertisers and data brokers cannot track you long enough to target advertising to you or sell your data to data brokers.
Web pages can still track you when you use it. It works, but only for a very short duration. In a gesture addressed toward their many critics, Google has added a private browsing feature to Chrome called incognito mode that can help you opt out of tracking. Google has come under much criticism for using your personal data for advertising and tracking.
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